CORE THEMES & CONTENT
Customer data is your secret weapon
Your story resonates most when your customers and other third parties tell it, and when your employees authentically create and communicate the value your customers achieve. The highly relevant information every employee learns every time they interact with a customer can be the basis of an agile, always up-to-date content marketing program.
OutsideView first helps you identify core content themes that best address your target market needs and which flow logically from your messaging framework. Next, we work with you to identify where the information resides from throughout your customers' journeys. If it is not captured we'll help identify opportunities to do so, and to reuse it along every customer touchpoint. If customers don't yet have results we'll work with you to identify expectations and endorsements.
By operationalizing content capture at every stage of the customer journey you'll not only feed your content pipeline, you'll learn more about your customers. You'll find ways to increase loyalty, reduce churn and increase revenue.
Programs that move your company up and to the right
OutsideView works with your team to first understand and segment your audiences, and then to create compelling, consistent and bold messaging so every employee, customer and partner can market your company—relevantly with every audience.
OutsideView's methodology unifies your compelling story as the foundation for all of your go-to-market messages, making your company more agile and more relevant:
Integrate to amplify
Media is social. It is digital. It is also related to your content, influencer and analyst, and customer success programs. Integrating your full market strategy creates synergies and momentum. From understanding what reporters and influencers care about to gaining their trust and participation, OutsideView helps your team develop programs they can execute consistently:
ANALYSTS & INFLUENCERS
Your analyst program should super-charge your company’s revenue growth with better awareness and more influencer recommendations.
OutsideView taps into how your market's key influencers think about your market and your company. We work with your team to craft your leadership story and create a systematic program for even more respect, differentiation and credible third-party recommendations.
Your company will stay top of mind with the analysts and influencers most trusted by your customers, and move into the right, leadership quadrant.