It takes special talent to quickly, clearly and holistically understand a company
and its products, current and potential markets, and critical levers for growth – and then to articulate its value and position for leadership.

That view is generally most clear, and therefore most valuable, from outside the organization – where the past does not influence the present. However, the skills and confidence to accomplish this are best developed within similar stage, highly successful companies.  OutsideView consultants bring decades of experience working in and with young technology companies and turnarounds to help reduce time to recognized market leadership and resulting growth. Always with top-tier analyst and influencer recognition and successful growth, funding or IPO outcomes in mind, OutsideView helps your executive, product and marketing teams with proven programs.

Whether your company is undergoing change, transformation to cloud, or just getting started, OutsideView brings the deep expertise to help gain market leadership recognition.


OutsideView Managing Principal Diane Berry has extensive experience helping B2B tech companies grow from start-up or turn-around to recognized market leadership. Diane was the founding marketing executive with Taleo, one of the first cloud tech companies, through its IPO 5 years after founding. She also has helped Coveo to emerge as the hyper-growth, intelligent search and predictive analytics market leader while redefining its marketplace and transforming its business to cloud. Additional IPO, M&A, turn-around, and product expansion successes in HR tech, corporate social networking, eLearning, media and financial apps, primarily with cloud applications, helps OutsideView assist clients across many markets to gain leadership recognition and win more.  Connect with Diane on LinkedIn and Twitter.


“Over my career I have rarely seen someone understand as well as Diane the process of market analyst relationships, and how to manage for leadership.”                                                                       – Louis Tetu, CEO and Chairman, Coveo, former CEO and Chairman, Taleo

"Diane is one of the very best and most productive marketing strategists I have worked with, and creates effective, to-the-point messaging to match the strategy.”                                                         – John Metzger, Chairman, 
Smyyth Companies, former CEO and Chairman, Creditek Corp.